News

May 20, 2023

Would you wear a cauliflower

Perfume today is anything but predictable, and this season the big trends include ditching the sugary sweet for scents straight from the veg patch and fragrances that claim to improve your mood and

Perfume today is anything but predictable, and this season the big trends include ditching the sugary sweet for scents straight from the veg patch and fragrances that claim to improve your mood and concentration. Here’s our guide to this summer’s new perfumes, and the experts making fragrance the next big thing on social media.

Carrots! Cauliflower! Beetroot! No, not your weekly grocery list but the inspiration behind a new crop of fragrances. OK, so a spritz of leek doesn’t sound quite as appealing as dousing yourself in Turkish rose, but bear with us — there’s some sense in smelling like a vegetable patch. “Trends in perfumery seem to be a reflection of what we are experiencing in society,” says the perfumer Nic Mastenbroek. “As we